Case Studies & Practice
Detailed case studies spanning conversational AI commerce, enterprise design systems, conversion optimization, and independent product ventures.
Product experience strategy for an AI Shopping Assistant: conversational discovery, personalized recommendations, and decision support within a complex commerce ecosystem.
Built and scaled Atlas to give travel products a shared design foundation–and teams a more consistent way to deliver them.
Formalized CROX as a five-stage mixed-methods framework that connects funnel behavior with research, service evidence, and NPS–then matches each action and outcome claim to the evidence.
A part-time venture where I lead product strategy, game design, monetization, and AI-assisted production with a lean team.
I bring telemetry, conversion behavior, customer evidence, and organizational constraints into the same conversation before recommending a direction.
The work translates into ownership, principles, architecture, governance, or a roadmap that product, design, engineering, and leadership can actually use.
I define the evidence needed to evaluate the intervention–including customer behavior, delivery performance, and the business outcome the work is meant to influence.
Independent consultancy
Whether you are defining an AI experience, scaling a design organization, or diagnosing conversion friction across multiple journeys, I can help make the next decision clearer and the path to delivery stronger.
Discuss your challenge