Product direction
Define the game experience, set scope, and connect creative decisions with commercial intent.
Fractured Light Studios
A part-time venture where product strategy meets game design, monetization, and the realities of release.
Alongside my leadership role at Digikala, I co-founded Fractured Light Studios as a part-time venture. I lead product strategy, game design, monetization, and AI-assisted production.
That puts the decisions close together: what to build, how it should play, what the team can deliver, and how the product supports a business.
Define the game experience, set scope, and connect creative decisions with commercial intent.
Work with a lean multidisciplinary team and use AI-assisted workflows to accelerate prototyping and delivery.
Bring game design and monetization together in products people can download and play.
AI-assisted production helped reduce prototype-to-release cycles from several months to days, with selected titles released in under a week.
Founder work keeps me close to the trade-offs behind a shipped product. I bring that perspective into larger organizations: strategic ambition needs a clear connection to scope, people, and delivery.