Farzan
Balkani

Customer Experience (CX)
& Design Leader

Alibaba | Fifa World Cup 22 Hospitality Match Club

A web prototype for Alibaba’s hospitality program during the 2022 World Cup. It features a custom booking flow for match packages, tailored member‑exclusive offers and an immersive tournament-themed UI. I led the design and project management while also producing the functional HTML/CSS prototype.

View The Project
Paymishe | Seller Dashboard

This prototype delivers a comprehensive seller dashboard for Paymishe’s merchants. It includes modules for managing products, viewing orders, monitoring sales statistics and handling payouts. I designed the user experience, managed the product roadmap and built the interactive HTML/CSS prototype.

View The Project
Sariina | Icon-set

A cohesive icon library developed for Sariina’s mobile and web apps. The set covers common actions, navigation elements and status indicators while maintaining the brand’s playful style. I oversaw the art direction, created the icons and produced a live prototype demonstrating usage.

View The Project
Alibaba | Safarnaame (Campaign)

A travel‑diary inspired microsite for Alibaba’s Safarnaame campaign. The prototype lets travellers share trip stories, photos and itineraries through an engaging, journal‑like interface. I designed the visual language, built the HTML/CSS prototype and coordinated the campaign rollout.

View The Project
Alibaba | MatchGame (Campaign)

A playful mini‑game used in Alibaba’s marketing campaign. The prototype includes interactive matching cards, animated progress indicators and rewarding visuals to drive engagement. I acted as designer and project manager, building a functional HTML/CSS demo.

View The Project
Alibaba | Safarsazi (Campaign)

Safarsazi was a trip‑planning promotion for Alibaba. The prototype presents destination suggestions, itinerary‑building tools and promotional offers in a modern, mobile‑first layout. I led the UX design and delivered a working HTML/CSS prototype for user testing.

View The Project
IranAir | HomaFood

A digital menu and pre‑order system for IranAir passengers. The prototype displays meal options, nutritional details and seat‑based delivery selection, enabling passengers to choose their meals before boarding. I crafted the UI and built the prototype.

View The Project
AI-Care | Covid Scan

A healthcare app prototype that uses AI to pre‑screen COVID‑19 symptoms via a camera scan and symptom questionnaire. It guides users through self‑assessment, displays risk levels and suggests next steps. I designed the flows and created the HTML/CSS demo.

View The Project
Paymishe | Homepage

The prototype for Paymishe’s consumer landing page. It highlights the platform’s value proposition, features dynamic illustrations and includes clear calls‑to‑action for buyers and sellers. I designed the layout, managed the project and delivered the functional prototype.

View The Project