I turn complex customer and product questions into clear priorities, scalable systems, and work that ships.
Selected experience
Product experience strategy for an AI Shopping Assistant: conversational discovery, personalized recommendations, and decision support within a complex commerce ecosystem.
Built and scaled Atlas to give travel products a shared design foundation–and teams a more consistent way to deliver them.
Formalized CROX as a five-stage mixed-methods framework that connects funnel behavior with research, service evidence, and NPS–then matches each action and outcome claim to the evidence.
Beyond selected work
Advisory · Embedded leadership · Focused transformation
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